Geoff King; Dawson Books's American independent cinema PDF

By Geoff King; Dawson Books

ISBN-10: 1850439370

ISBN-13: 9781850439370

ISBN-10: 1850439389

ISBN-13: 9781850439387

ISBN-10: 6000008201

ISBN-13: 9786000008208

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34 For films without distribution arrangements, key festivals are among the best places to gain the attention of acquisitions executives. Festival screenings are also a source of reviews from critics in both the mainstream and trade press. Reviews play a particularly important role in the independent sector, far greater than in the commercial mainstream, as the art-house audience is one that tends to both read and be influenced by critical opinion. Positive reviews are also relatively cost free, unlike the very expensive mass television advertising used by the majors (although gaining press attention in the highly competitive environment of leading festivals such as Sundance is far from easy and can require the pricey services of a publicist).

Relevant local and national 29 30 AMERICAN INDEPENDENT CINEMA organizations were contacted, including the American Historical Association and the National Council of Teachers of English. A number of exploitation-cinema-style gimmicks were used to create awareness for the film, including the distribution of 3,000 tickets for one promotional screening at a 300-seat theatre in San Francisco, at which a range of suitably Hispanic street entertainment was provided for those who turned up but were unable to be accommodated inside.

60 Competition was not just between rival distributors but also internal. Miramax, for example, released the performance-based friendship drama Walking and Talking (1996) within days of two of its biggest films of the year, adaptations of Jane Austen’s Emma and Irving Walsh’s Trainspotting. 8 million, sold to Miramax for $10 million and grossing $26 million in the USA. 62 A strong stock market provided the means for such investment. 66 Financial arrangements tended to become more complicated than ever, although there was little sign of a reduction in the level of production.

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American independent cinema by Geoff King; Dawson Books


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